5 Ways to Grow Your Commercial Cleaning Business in 2021

If you’re trying to grow your commercial cleaning business or even start a commercial cleaning business, 2021 is ripe with opportunity. Businesses and organizations will be prioritizing commercial cleaning and disinfecting like never before to ensure everyone feels safe and comfortable in the wake of the pandemic. Competition will also be high, however. If you’re looking for ways to stand out and grow your business this year, read on.    

1. Disinfection Services

Disinfection services will be in high demand for commercial cleaning businesses in 2021. The Coronavirus pandemic forced businesses to reevaluate their cleaning and disinfection practices. However, cleaning is not the same as disinfecting. Commercial cleaners that have the tools and training to offer disinfection in accordance with CDC guidelines should absolutely use it as a competitive differentiator in the year ahead. If you don’t currently offer disinfection, consider adding it to your services. Investing in training, EPA List-N disinfectants, and the latest equipment (such as electrostatic sprayers) will most likely pay off. In fact, businesses may hesitate to hire cleaners who don’t offer disinfection services.

2. Seasonal Marketing 

As summer approaches, you’ll see Back to School advertisements for school supplies, clothing, and much more. But have you thought about how you can leverage seasonal marketing for yourself as a business? Many businesses that have been closed due to coronavirus are reopening and will need commercial cleaning services this summer. Daycares, office spaces, and schools are all examples of businesses you should be targeting with deep cleaning offers as summer approaches.  
 
Summer isn’t the only time you can use seasonal marketing. The winter holiday season is also a great opportunity for businesses to temporarily close and schedule a deep clean. By taking a strategic approach to marketing and reaching out to potential customers at the right time, you can quickly grow your commercial cleaning business. 

3. Do Excellent Work 

For commercial cleaning businesses, word of mouth is often the best way to find new customers. Maintaining a high standard for your work and customer satisfaction levels is important, because it makes customers want to recommend you to other businesses.  
 
Excellent work starts with your employees, who are on the ground interacting with customers every day. Ensure employees have the proper training and tools to do their best work. Timeliness and politeness go a long way towards satisfying customers. Proper training when it comes to customer complaints is also important. Make sure employees know when to escalate complaints so you can help resolve them.

4. Expand Your Network 
 
Just like with any business, networking is crucial for growing your commercial cleaning business. Dedicate time to building a network of nearby business owners and even other commercial cleaners. You may view them as competition, but it’s possible they may refer businesses to you if they can’t meet their needs or don’t have time for additional clients.  
 
Get involved in your community by volunteering and attending local events. You never know who you will meet! OpenWorks is committed to making a difference in the communities we serve and is involved with many important organizations. If you aren’t sure how to start serving your community, check out our community involvement page to learn more about the organizations we support.   

5. Purchase a Franchise 
You’re proud of the commercial cleaning business you’ve grown, but you feel like you’ve hit a wall and can’t scale it any further. Or, maybe you aren’t even sure how to start your own commercial cleaning business. Whether you want to expand your business or start it from the ground up, owning a franchise is one of the fastest and easiest ways to grow. OpenWorks franchisees benefit from: 

  • A network of 700 franchisees 
  • 20 regional support centers  
  • Ongoing training 
  • An existing list of loyal customers 
  • A well-known brand name with a reputation for excellence 

    …and so much more! Unlike many other commercial cleaning franchise opportunities, OpenWorks prides itself on helping you grow as an entrepreneur with a flexible career path you control.  

In 35 years in business, OpenWorks has helped over 700 franchisees support their families while enjoying flexibility and freedom. The best part is, our franchisees have customers from day one. We feel it’s important for entrepreneurs to focus on making strategic decisions to grow their business, not cold calling or completing administrative tasks. Ready to learn more? Contact us today to get started.