September 9, 2014, Phoenix, AZ
National Integrated Facility Services Company Chose 919 for Franchise Experience, Creative Ideas and Powerful Social Relations™ Service Offering
OpenWorks, a leading national commercial cleaning franchise offering integrated facility services, has engaged 919 Marketing, a full-service franchise marketing, PR and social media firm, as their marketing agency of record.
OpenWorks was launched in Phoenix, AZ in 1983 by Eric Roudi, a career entrepreneur who realized commercial cleaning was a massive, and underserved, $100+ billion industry. In the thirty plus years since franchising the business, Roudi has grown the company to 330 franchisees in 5 states.
According to Roudi, recent growth and interest in the brand due to its refined value proposition as an integrated facility services company made the timing right for a partnership with 919 Marketing. 60 new franchises joined the OpenWorks family last year and Roudi expects 72 more to join in 2014 – all of whom will benefit from the new Social Relations™ program. However, Roudi adds that recommendations from fellow Phoenix-based franchise CEOs and 919 Marketing’s uniquely powerful strategic approach to franchise marketing sealed the deal.
“Our status as a leading national franchise that offers integrated facility services through highly reputable local affiliates has fueled significant increases in franchise and customer sales in recent years,” says Roudi. “The primary catalyst for that success is that today many companies are looking for fewer partners who can handle multiple needs. They truly understand the distinct advantages of working with an integrated services company, like OpenWorks, who can handle much more than commercial cleaning.
“To build on that growth, we needed to bring on an experienced franchise marketing partner who understands how to weave our distinct value proposition into creative, newsworthy and engaging campaigns. Considering 919 Marketing has a proven track record of doing just that for other service-based franchise companies, including a few of our Phoenix friends, we knew they were the right fit for us.”
OpenWorks has hired 919 Marketing to provide a blend of public relations and social media services in order to reach and influence franchise prospects and target customer audiences with key messages promoting the company’s revolutionary integrated facility services concept.
David Chapman, 919 Marketing’s Founder and CEO, says this hybrid PR and social media program, a service offering he calls “Social Relations™,” will enable OpenWorks to elevate their brand on a national stage and expand their franchise footprint across the country.
“Too many business executives continue to view PR, social media and other marketing tools in separate silos,” says Chapman. “That’s a flawed approach in a modern world where news headlines influence social media trends and vice-versa. All companies need to use all of the marketing resources at their disposal to create a powerful and engaging Wall of Content™ that provides potential customers with an inside look at the brand’s identity, values, and personality. We’re excited to help OpenWorks do just that.”
For more information on OpenWorks, please visit www.openworksweb.com.
For more information on 919 Marketing, please visit www.919marketing.com.